The South Korean burger chain entered Mongolia 3 years and 3 months ago and now sells pizza at half of its outlets
Mom's Touch opens 20th store in Mongolia, aims for 25 by year-end
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Summary
Target of operating 25 stores by the end of this year Image expansion Local consumers enjoying various menus at a Mom's Touch store in Mongolia [Provided by Mom's Touch & Company and The Signature] (Seoul=Yonhap News) Reporter Hong Kook-ki = Domestic burger, chicken, and pizza brand Mom's Touch announced on the 27th that it opened its 20th store in Mongolia, 3 years and 3 months after entering the country. The company added that, in line with the local culture where many family customers visit, it simultaneously introduced large stores with over 100 seats and small and medium-sized stores, and a customized store opening strategy targeting various commercial areas such as city centers and residential areas was also effective. Mom's Touch explained that it is recording the fastest growth in the local quick service restaurant (QSR) market, opening an average of 6.2 stores per year.
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Target of operating 25 stores by the end of this year Image expansion Local consumers enjoying various menus at a Mom's Touch store in Mongolia [Provided by Mom's Touch & Company and The Signature] (Seoul=Yonhap News) Reporter Hong Kook-ki = Domestic burger, chicken, and pizza brand Mom's Touch announced on the 27th that it opened its 20th store in Mongolia, 3 years and 3 months after entering the country.
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The company added that, in line with the local culture where many family customers visit, it simultaneously introduced large stores with over 100 seats and small and medium-sized stores, and a customized store opening strategy targeting various commercial areas such as city centers and residential areas was also effective.
according to Yonhap News AgencyMom's Touch explained that it is recording the fastest growth in the local quick service restaurant (QSR) market, opening an average of 6.2 stores per year.
according to Chosun Ilbo
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