The new RX unit consolidates strategy and commercialization as AI advances make robotics viable
Samsung creates CEO-led robotics division to target market
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Summary
Samsung Electronics has established a new robotics division, named RX (Robotics eXperience), led by its CEO, to accelerate its push into the robotics market. The unit consolidates previously separate efforts, from long-term strategy to commercialization, under a single leadership structure.
According to Samsung, advances in physical artificial intelligence are making robotics businesses increasingly viable. The company has identified robotics as a growth engine for its Device eXperience division, which encompasses consumer products facing the most market pressure.
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Samsung also said advances in technology such as physical artificial intelligence was making robotics businesses increasingly viable.
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Samsung has cast robotics as a growth engine for the Device eXperience division, which houses the consumer products under the most pressure.
according to The Korea HeraldThe new RX (Robotics eXperience) business division puts one unit in charge of work that Samsung had until now handled separately, from long-term strategy to commercialization.
according to The Korea Herald
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