Hybe to launch new 7-member girl group Tuide this year
Social media accounts have already been set up for HYBE's new girl group TUIDE. — Instagram screenshots By Malay Mail First Published: Monday, 20 Jul 2026 9:45…
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Social media accounts have already been set up for HYBE's new girl group TUIDE. — Instagram screenshots By Malay Mail First Published: Monday, 20 Jul 2026 9:45 AM MYT Last Modified: Monday, 20 Jul 2026 9:50 AM MYT SEOUL, July 20 — HYBE Music Group’s newest label, ABD, has introduced its first girl group, TUIDE — a seven-member act preparing to enter the K-pop scene this autumn. The group’s overall production will be led by master professional Han Seong-su, known for his work with Seventeen, After School, IZ*ONE, and TWS. The announcement came at midnight on July 20, when ABD launched TUIDE’s official social media channels and released a logo motion video that quickly drew attention for its vivid, wave-like color transitions forming the group’s emblem.
Furthermore, ABD also signaled an unconventional promotional strategy: TUIDE’s official Instagram account will be set to private starting July 21, hinting at unique content drops and interaction formats designed to heighten anticipation. Its name comes from the phrase "Tune the tide," which reflects the group's aspiration to express each member's unique individuality while coming together to create a harmonious sound, it added.
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Social media accounts have already been set up for HYBE's new girl group TUIDE. — Instagram screenshots By Malay Mail First Published: Monday, 20 Jul 2026 9:45 AM MYT Last Modified: Monday, 20 Jul 2026 9:50 AM MYT SEOUL, July 20 — HYBE Music Group’s newest label, ABD, has introduced its first girl group, TUIDE — a seven-member act preparing to enter the K-pop scene this autumn.
reliability moderate2/2 sourcesThe group’s overall production will be led by master professional Han Seong-su, known for his work with Seventeen, After School, IZ*ONE, and TWS.
reliability moderate2/2 sources
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The announcement came at midnight on July 20, when ABD launched TUIDE’s official social media channels and released a logo motion video that quickly drew attention for its vivid, wave-like color transitions forming the group’s emblem.
according to Malay MailABD also signaled an unconventional promotional strategy: TUIDE’s official Instagram account will be set to private starting July 21, hinting at unique content drops and interaction formats designed to heighten anticipation.
according to Malay MailIts name comes from the phrase "Tune the tide," which reflects the group's aspiration to express each member's unique individuality while coming together to create a harmonious sound, it added.
according to Yonhap News
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