colombia agencia nacional minera loom strategy centre organizacion terpel

What social network is most appropriate according to the type of business being developed?

With a global community of 1.330 million users, it concentrates 41% of the B2B advertising investment in the world, making it a strategic channel..

Reliability 59 · moderateLIVE17 min agoJuly 25, 2026

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Summary

Their estimate is that by 2050 they would be between 10 and 19 billion pesos in net present value, equivalent to 10 to 13 years of the budget of the Ministry of the Environment, or seven years of the investment of Defense and Police. In this sense, TikTok, with 37.7 million users in Colombia, has consolidated itself as an organic discovery platform for B2C companies, especially those seeking to reach consumers between the ages of 18 and 35 by means of short videos in vertical format. Instagram, for its part, brings together 20.4 million users in the country and continues to be a space for strengthening the relationship with customers and building confidence.

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Their estimate is that by 2050 they would be between 10 and 19 billion pesos in net present value, equivalent to 10 to 13 years of the budget of the Ministry of the Environment, or seven years of the investment of Defense and Police.
according to Semana (CO) — Portada
In this sense, TikTok, with 37.7 million users in Colombia, has consolidated itself as an organic discovery platform for B2C companies, especially those seeking to reach consumers between the ages of 18 and 35 by means of short videos in vertical format.
according to La República (CO)
Instagram, for its part, brings together 20.4 million users in the country and continues to be a space for strengthening the relationship with customers and building confidence.
according to La República (CO)