Summer heat changes travel trend: Holidaymakers turn their backs on the Mediterranean – and head for other destinations
Home World Summer heat changes travel trend: Holidaymakers turn their backs on the Mediterranean – and steer other destinations as of 07.08.2026, 11:21 PM Comments Us..
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Summary
American holidaymakers head to Scandinavia – Denmark, Norway and Sweden – says Tim Hentschel, CEO of the US-based booking platform HotelPlanner. “In this region, bookings for August have increased by a staggering 120 percent,” he explains. Searches from these markets for travel to Banff – where the August peak temperatures are about 23 degrees – have risen 140 percent in Germany and an impressive 235% in Italy, with Edinburgh ranking number two for both nationalities.
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American holidaymakers head to Scandinavia – Denmark, Norway and Sweden – says Tim Hentschel, CEO of the US-based booking platform HotelPlanner. “In this region, bookings for August have increased by a staggering 120 percent,” he explains.
according to Frankfurter Rundschau +1Searches from these markets for travel to Banff – where the August peak temperatures are about 23 degrees – have risen 140 percent in Germany and an impressive 235% in Italy, with Edinburgh ranking number two for both nationalities.
according to Frankfurter Rundschau +1
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